Macron Gets Serious About Stealing from U.S.—And Trolls Trump Again

Clever branding and communications:

French President Emmanuel Macron is upping his global trolling of U.S. President Donald Trump, launching a French government website this week with the url, www.makeourplanetgreatagain.fr.

Just over a week ago, moments after Donald Trump announced his decision to pull out of the Paris climate agreement, France’s newly-elected president Emmanuel Macron offered American climate scientists refuge in France in an earnest video broadcast on social media.

Directly addressing the camera in English (a move practically unheard of in France), Macron called on American scientists and other innovators to decamp for France.

“To all scientists, engineers, entrepreneurs, responsible citizens who were disappointed by the decision of the president of the United States, I want to say that they will find in France a second homeland,” he said in the video.

The video created an Internet buzz, racking up hundreds of thousands of views on Facebook and tens of thousands of retweets. As of June 9, a little more than a week after it was posted, the video had been viewed 13 million times.

Peter Frumhoff, the director of science and policy at the Cambridge Massachusetts-based Union of Concerned Scientists told The Daily Beast that he thought Macron’s video message was gracious and timely.

“At a time when science and scientists are so much under threat in the United States, I thought it was an apt thing to say and I appreciated it.”

“I think many American scientists under any conditions would welcome an invitation to come work with French colleagues at European research institutions, he continued. “There is a lot of good work there and science knows no boundaries.”

However, Fromhoff also said he didn’t know of anyone in the scientific community who took Macron’s statement to heart.

“I don’t know that his speech was intended to be followed through with any particular funding specifics or research collaboration support, and obviously that would be relevant to where people go to do their work. I didn’t see any details about that.”

“Obviously, most people just can’t pick up and leave,” he added.

He is right. Relocating to France is easier said than done, and would-be American expats (I was one of them) typically face mountains of paperwork and red tape with often-contradictory and baffling requirements. However, on June 8, a week after the video aired, the Elysée Palace launched a new website in English aimed at foreign scientists, entrepreneurs, and others who are interested in working in France, suggesting that Macron’s invitation may have been more than a symbolic, goodwill gesture. And in naming the initiative Make Our Planet Great Again, a nervy take on Trump’s campaign slogan, the French president also appears to be taking a swipe at Trump and his globally unpopular stance on climate change.

The site opens with the same June 2 video message from Macron. Users are then directed to another page, where they can select a profession—researcher, teacher, entrepreneur, NGO, student, or other—and their country of origin, followed by a brief series of questions regarding their interest in climate change. The site then promises interested parties that they will be contacted with more information within three working days. The site also offers information on grant applications for researchers—a senior-level researcher, for instance, is eligible for a €1.5 million four-year grant.

According to the French daily Le Monde,the site functions as much as a presidential promotion tactic as it does a recruitment tool, calling Macron’s efforts a “media counter-offensive,” and noting that several questions remained unanswered.

Source: Macron Gets Serious About Stealing from U.S.—And Trolls Trump Again

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About Andrew
Andrew blogs and tweets public policy issues, particularly the relationship between the political and bureaucratic levels, citizenship and multiculturalism. His latest book, Policy Arrogance or Innocent Bias, recounts his experience as a senior public servant in this area.

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