Lady Gaga’s Super Gay Super Bowl Halftime Show Came When We Needed It Most – The Daily Beast
2017/02/07 Leave a comment
While the overall view appears to be that Lady Gaga played it safe, her goals were less so:
It was actually rather inspiring to listen to Lady Gaga talk about the goals she had for the performance at a press conference last week.
“Music is one of the most powerful things the world has to offer. No matter what race, religion, nationality, sexual orientation, or gender that you are, it has the power to unite us, so this performance is for everyone. I want to, more than anything, create a moment that everybody who’s watching will never forget—not for me, but for themselves,” she said.
This whole political statement debate? “The only statements I’ll be making during the halftime show are the ones that I have been consistently making throughout my career,” she said. “I believe in a passion for inclusion, I believe in the spirit of equality, and [I believe] the spirit of this country is one of love and compassion and kindness, so my performance will uphold those philosophies.”
It’s one thing to hear that, and another to watch it unfold over the course of 13 minutes on TV, fatigued from another week of horrifying headlines and cultural frustration that’s long passed its boiling point. Who knew how much we’d need Lady Gaga right now?
“Essentially, that kid that couldn’t get a seat at the cool kids table and that kid who was kicked out of the house because his mom and dad didn’t accept him for who he was? That kid is going to have the stage for 13 minutes,” she said. “And I’m excited to give it to them.”
And we needed to receive it.
CBC did a nice round-up of the messages of the ads, largely explicitly or subtly in favour of diversity and inclusion:
It’s rare that you want to watch the commercials. Normally you want to change channels, go get a snack or fast forward through them — except during the Super Bowl.
For Americans, commercials have long been part of the attraction. And this year — finally — Canadians got to take part in the fun, thanks to a CRTC decision.
Every year, more than 30 advertisers spend roughly $5 million US and aim to create the most memorable 30 to 90 seconds by stuffing commercials with celebrities, slapstick humour, cute animals or children.
This year’s crop of ads filled all the categories, but several nodded to the political climate since Donald Trump became president.
Shortly before kickoff, Coca-Cola’s replayed an ad originally from 2014, which featured America the Beautiful sung in eight different languages. The commercial seems to be a reaction to increased racial tensions in the U.S. New or not, this commercial struck a nice tone.
The most obviously political ad was from 84 Lumber, which had an earlier version rejected for being too controversial. The commercial features the journey of a woman and her daughter travelling through Mexico. The ad directs viewers online to see the conclusion.
At the end of the six-minute piece, you see the characters arrive at a towering wall and appearing defeated until they discover a gate in the wall. The ad ends with the words, “The will to succeed is always welcome here.”
The commercial is clearly in opposition to Trump’s plan to build a border wall between the U.S. and Mexico.